Our Philosophy and Goals

The creation of communications and sales events through personalized services for companies operating in the Resort Wear segment, integrating the world of fashion with that of art/entertainment in its widest sense.

In brief, we intend to promote Resort Wear detached from the classic fashion context, thus opening up new relationships and target markets for the world of Resort Wear.

To remedy the absence of a dedicated trade show and to become a point of reference in the international fashion calendar of events.

To create an innovative product leader, one with a preeminent position in the specialized Resort Wear segment, and capable of launching a collection with its own distinctive profile.

Develop and enhance synergies with commercial and media partners.

Extend and diversify the company services in order to support the development strategy for each target market.

Introduce the entertainment factor into the trade show experience with fashion shows and other related events, with the objective to diversify yet blend with Miami Beach - environment and climate.

Miami Moda Resort:

Miami Beach: May 24-28, 2007
Event: Inaugural edition of Miami Moda Resort Fair for the segment “ Resort Wear”
(Tradeshow, fashionshow, workshop)
Exhibition area: 55,000-82,00 sq ft.

Expectrations:
Buyers
North America: 50%
Latin America: 20%
Others; 30%

Exhibitors
North America + Latin America
Europe: 40%
Other: 10%