Considered that a company can often be satisfied with the level of demand for its products, but not with its “seasonality”; this is the case with the resort wear sector; as its success is currently limited by its being obliged to “launch in the dark”.

Simply speaking, fashion operators today are looking for the creation of an event, such as a specialized and dedicated trade show, which does not exist today.

Emmepiemme has answered this demand and it is offering companies the opportunity they need. In the fashion industry, the resort wear segment has close affinities with quality of life, well being, and is very alluring to a young target audience of medium to high socio-economical level.

Our goal is to satisfy the need for high quality and high entertainment value communications for a wider spectrum than the traditional target audience.

The consumer is in search of something that can constantly reinvent itself, but increasingly thematic and of superior quality.